Property name: Lil She Creatures
Website: www.lilshecreatures.com
Property overview:
The Lil She Creatures are a mix of gothic fairies, she devils and twisted pixies. There are lots of Lil She Creatures and they all have different personalities that work to their advantage in the chapters of the online stories of the Lil She Creatures. This property taps into the creative imagination of the rebellious tween and teen girls that are searching for their independence while learning that others have important things to offers as well.
Positioning
Click image to view Lil She Creatures Positioning
Demographic:
- Primary: 8-16
- Secondary: 12-35
Market Placement:
- Primary: Specialty
- Secondary: Mass
Key Categories:
- Apparel
- Accessories
- Novelty
- Papergoods
- Cosmetics
- Room Decor
In Depth
The Lil She Creatures started in 2001 as an interactive online destination for girls to visit and read about the adventures of all the creatures as well as a place to play virtual games, send ecards, download wallpapers and meet new friends from around the world on the online forums. The Lil She Creatures has become a community with a global reach.
The Story:
The story starts in the 1920's as this group of creatures were playing in the forest just as they had done for centuries past. They loved to play tricks on the people that would walk through the forest and as each Lil She Creature has a different special power they always had something new to do and usually that meant mischief. This time something was different. Two twin gilrs had wandered into the forest even though their mother had told them not to and they were playing hide and seek. The Lil She Creatures knew there was something special about there twins and made friends with them. The Creatures went back with the girls to their house and when the girls weren't looking and the creatures were off guard the twins mother managed to capture and lock all the Lil She Creatures in a big old trunk and then threw away the key. Well that trunk got handed down and sold and lost and eventually ended up in an antique store in San Francisco 80 years later where a girl named Wendy worked. She manages to get the trunk open with an old skeleton key and set the Lil She Creatures free! They were so happy to be out that they were indebted to Wendy. They were also amazed at how much the world had changed in all that time.
Each chapter details the adventures of the Lil She Creatures and their new found friend. Find out how they get by, the trouble they get into and the fun they have in this modern world.
The wide variety of personalities of the various creatues allows girls (and boys) who visit the website make a personal connection to some of the creatures and they see themselves in the adventures detailed in the chapters of the story.